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Prof. Dr. Christian Peukert

Christian Peukert is Associate Professor in the Department of Strategy at HEC Lausanne specializing in Digitization, Innovation and Intellectual Property. Prior he was Assistant Professor at Católica-Lisbon School of Business and Economics and a postdoctoral researcher at ETH Zurich and the University of Zurich.


He received a PhD in Management and Economics from LMU Munich under the supervision of Tobias Kretschmer. From 2010 to 2014 he was Research and Teaching Assistant at the Institute for Strategy, Technology and Organization. His research aims to understand how digitization affects consumers, firms and markets. His work has been published, among others, in Management Science, Marketing Science, Information Systems Research, and Strategic Management Journal. Prior to his academic career, Christian co-founded a record label that specializes in rap music.

Team 2021

Tobias Kretschmer


Jennie Humphreys

Jörg Claussen

Giulia Solinas

Tim Meyer

Joy Wu

Johannes Loh

Maren Mickeler

Sebastian Geiger

Alexey Rusakov